For much of its history, although with interruptions at various points, Herff Jones has been the official supplier of the class ring to the United States Military Academy at West Point. In 2023, I updated ring catalog that we provide to cadets to detail all the options, which I had done twice before. Cadets are required to purchase a ring, although they receive an allotment to cover the cost of a standard ring. But they have the option to customize the ring in dozens of different ways, and many cadets do. Due to USMA schedules and when cadets place orders, this catalog had be designed well in advance of when it would be distributed.
Changes to the 2025 version were understated, as we were happy with the look of the previous iteration. Product was updated, new photography taken and edited, and we continued to include images taken by a military photographer at a previous official ring ceremony. These were great for including a human element in the catalog, as well as showing cadets the ceremony in which they would be taking part. The cover from the previous year had been pure white; this year I wanted to bring some of the USMA's classic black back into things, and put the headline within a chevron at the top.
This catalog can be viewed online in full here on Issuu.
As with previous years, HJ held an onsite ordering event at West Point, and I created a large amount of banners and collateral for that event. I also created a number of forms and envelopes for packets that cadets would receive. Further details about these ancillary items can be found here.
