Flat Mockup
Vector Design
Final Product on Model
Designing the "Class Of" apparel is an annual project at Herff Jones, and around two dozen artists from across the company submit designs for consideration. Our Creative Director will narrow what's frequently 50-100 designs down to about a dozen and ask for refinements or further iterations. Multiple designs are used on the final apparel and accessory offerings for the year, and they may or may not necessarily cohere to a them: the main idea is to be bold and attract a high school student customer base.
This design was one of six that I submitted and was chosen for our "Classic T-Shirt," one of the core apparel pieces for the year. The model shot above was also featured as the cover of one of our catalogs for the year. I designed the graphic for that year's Classic Hoodie as well, which can be seen here.
