Jewelry Holiday Delivery Email & Social (High School)

This set of assets was part of a Herff Jones campaign in fall of 2023, urging customers to place orders by a deadline in order to receive their jewelry by Christmas. Initially I tried a busier layout with an actual photo of a stopwatch and even got as far as submitting it for review, but we found it wasn't clear or punchy enough. I went back to the drawing board, and landed here after whipping up the clock motif in Illustrator. The foil backgrounds in the body sections were intended to remind the viewer of glitter, gift wrapping, and general holiday sparkle. We sent an alternate version to parents, but the only changes were to copy, rather than design. 

In retrospect, while I'm very proud of this design—I think it's slick, simple, and gets your attention—I think there is a bit of a missed opportunity by not animating the hand of the clock. Just having it tick from where it is to the Y of AWAY could have been a GIF with only a handful of frames that would have compressed very well and added some motion. 

The Instagram version of this post can be seen here.

A similar message was sent to college students on the same day.